Cicero Aspen Athletic Clubs has partnered with Conde Nast to raise awareness on heart disease through an experimental program called "Change of Heart."
Eight million women in the U.S. alone live with heart disease and it is the number one killer of women. Research demonstrates that 80 percent of heart disease can be prevented with the right choices involving diet and exercise.
With that in mind, Aspen scheduled one-hour heart-health Saturday classes throughout the month of February, known as Heart Health Month, to invite anyone over age 12 to participate in heart health classes which have included cycling, boot camp, yoga and Zumba. Aspen instructors who offered to teach the classes were compensated by Aspen, and participants paid $20 each. Each participant received a Change of Heart water bottle, a Go Red for Woman pin, informational booklet on heart health and a one-year subscription to SELF magazine and $5 of each $20 is being contributed to the American Heart Association's Go Red for Women program. Each club also had a drawing for a Nike bag which all participants were eligible for.
As this is experimental, a survey sheet was included in the Goody Bags, requesting feedback which will be passed on to the organizers at Conde Nast with the intention of continually improving and growing the program.